National Campaigns

Since 2000, LifeCanada has been working to provide exceptional campaigns to our member groups that help them educate their communities on vital life issues like abortion and women’s health. LifeCanada develops and implements billboards, television spots and other media like web-sites and radio ads to bring to the public’s attention the harm of abortion and the dignity of human life. Our member groups partner with us to systematically present these campaigns across Canada.

The Missing Project 2019

This year, 2019, marks 50 years of legal abortion in Canada. LifeCanada and our partner groups are releasing 50 video testimonials and 1 documentary film to commemorate this tragic anniversary.  The first of this series will be released on May 14th, 2019, Mother's Day. How has 50 years of abortion affected Canadians, and why should we still care?   

To find out more about our new campaign, go here.

"You'll Never Regret" Campaign 2012

Our 2012 campaign was the lovely "You'll Never Regret" Campaign featuring Darby with her newborn baby boy.  This Campaign has had unusual success with the video reaching over a quarter of a million hits on  It was featured on numerous sites including and on the 100 Huntley Street television show.  The compelling videos of the women who chose to have their babies has inspired many to come forward with their stories of joy and love in making similar choices for life.

The web-site that accompanies this campaign is one of the most informative on the issue of abortion, and has an annual rate of 100,000 hits.

Adoption in Canada Campaign, 2010 to Present

Our 2010 multimedia “AdoptioninCanada” Campaign is designed to counter myths surrounding adoption and present it as a realistic and loving option for women in crisis pregnancies. LifeCanada’s branding team spoke with hundreds of birth and adoptive mothers to develop materials that would resonate with pregnant women. The resulting design won two international branding awards. In Canada, less than 2% of single women facing an unplanned pregnancy will choose adoption. 38% abort and 60% become single mothers. Studies show that 79% of Canadians would support an initiative making it mandatory for health care workers to provide information about alternatives to abortion, including adoption and of these, half indicated strong support. This campaign will be an ongoing initiative with further focus being done to expand the distribution of materials both physically and electronically. Other support will be garnered through relation development with like-organizations such as the National Council for Adoption, and various Crisis Pregnancy Centers. 

For more information, or to order materials from our National Campaigns, please contact us.